Customer service is very important in business. How well you treat your customer can make the difference between a repeat sale and sending the customer to a competitor. I've found that this comes into play more when there is a problem with an order. How well and how fast is the problem resolved. But what happens when all goes well? How do you stand out in the crowd? Going the extra step can make an impression but how much of the 'extra' is necessary?
1. Adding samples (yours or a non-competitor's)
2. Adding a separate thank you card (extra paper)
3. Just handwriting 'Thank You' on the invoice (personal touch)
4. Adding a coupon
What are somethings that you have received with an order that you thought could have been left out?