10 January 2011

Becoming My Own PR Person

This morning while on Facebook I came across an update from fellow small business owner Chanelle Washington of Indigofera. It was a video clip of Sir Richard Branson. The subject was marketing and Branson's advice was simple for businesses that can't afford a PR person. "If you can't afford a public relations person you just have to become your own public relations person." Being a small business owner one has to wear several hats. It would be nice to be able to hire someone to go out and hype your products but who knows your products better than you? Who is better equipped to go out and not only share the functions of your products but what went into producing them? Who is more passionate about YOUR business? Who serves to gain from the success of YOUR business? I've had many conversations with other small biz owners about missed opportunities. About why certain platforms aren't being used. About why it's so easy to overlook potential customers who just happen to be small biz owners as well. I've had my share of missed opportunities but I plan to change that in 2011. This year you're going to hear a lot more from and about Blossoming Tree Bodycare!

5 comments:

Libby said...

This makes sense! Looking forward to "hearing" from you in 2011. :-)

Lisa BTB said...

Thanks Libby. This year has to be different from the last couple if I plan on being successful in business.

Smell Goods Lady said...

I feel the same way. This year has to be a step up. Thank you for sharing.

Jenn Flynn-Shon said...

This has been on my mind a lot lately too. I'm revamping a LOT in my CSD biz side but starting to focus more on my novels as my full time career. It is paying off too because of that focus. Can't wait to see what BTB puts out there this year!

Lisa BTB said...

You're welcome SGL! Time for me to step out of my comfort zone.

That's exciting Jenn. I'll be waiting on a notice telling me where I can buy your book.